Nafasi za Kazi CRDB Bank Plc September, 2019

Job Title: Business Analyst

CRDB Bank PLC is looking for suitable person to fill a vacant position of Business Analyst
in the Department of Project Management Office at the Head Office, in Dar es Salaam.



Job Purpose:
The overall purpose of the role is to provide business analysis support to designated projects in order to ensure that project requirements both functional and non-functional are well articulated and effectively communicated to relevant stakeholders, project deliverables and outputs meet the specified requirements, standards and quality objectives. Effective support model for ICT systems and other technology deliverables produced by the project is defined and implemented before deliverables are formally handed over to designated users.


Key responsibilities:
Strategy & Planning
To lead the requirements definition process which entails gathering, analysis and definition of user and business requirements from a diverse group of stakeholders
To translate business requirements into functional, operational and technical requirements

To analyse business requirements and recommend possible solutions
To perform investment appraisal and develop business cases for proposed projects and assist management in making informed implementation decisions

To review and validate project business cases and develop fairly accurate project cost estimates
To develop benefits realization plans to ensure projects deliver the intended benefits.


Acquire & Implement
To partake in the solution design process and effectively fill the role of requirements owner
To conduct research on software and hardware products that can be deployed to fulfil project objectives
To partake in the business process design and reengineering efforts for designated projects
To provide technical and financial advice in the course of acquiring new systems, technologies and professional services
To communicate and clarify business, functional, operational and technical requirements to selected vendors

To review and approve any changes to business, functional, operational and technical requirements for designated projects

To devise the User Acceptance Testing (UAT) strategy and execution plan for designated projects and develop relevant test scenarios, test cases and scripts
To oversee UAT execution and defects management.


Deliver and Support
To review process maps, procedure/operating/user manuals to ensure they address project objectives and business requirements
To partake in end user training
To define an effective support model for any information systems and other technology deliverables produced by the project
To coordinate the preparation and review of Service Level Agreements (SLA) for projects’ technology deliverables.

Monitor and Evaluate
To track envisaged project benefits and report benefits realization status at designated intervals to the Projects Oversight Committee (POC)


To provide guidance, leadership and direction to other business analysts (internal or outsourced) engaged in the various bank’s projects.



Strong analytical and problem-solving skills
Report writing and presentation skills
Good coaching and training skills
Stakeholder Management

Business Process Reengineering
People management skills
Excellent planning, organization and multitasking skills
Excellent analytical, mathematical, and creative problem-solving skills
Ability to effectively prioritize and execute tasks in a high-pressure environment.


Qualifications and Experience:
Bachelor’s degree in Business Administration, Accounting, Finance or a related field
Sound business and system analysis background and practical application in a large corporate setting with at least 5 years’ experience
At least 5 years experience in business process design and re-engineering
Business Analysis Certification e.g. CBAP, PMI-PBA or any other equivalent qualification.


Job Title: Manager; Customer Insights and Impact Analysis

CRDB Bank PLC is looking for suitable person to fill a vacant position of Manager;
Customer Insights and Impact Analysis in the Department of Marketing at the Head
Office, in Dar es Salaam.


Job Purpose:
The Manager Customer Insights & Impact Analysis will serve as a true voice of measurement
and accountability, guide a practice that integrates and builds best in class approaches that
demonstrate the impact marketing is having on the business. The portfolio of services
includes best in class brand measurement along with the opportunity to build
models/measurement to demonstrate the impact CRDB marketing is having across consumer
and commercial customers in the short and medium term.


The ideal candidate will work
across businesses and need to have effective collaboration skills working with finance,
category and marketing partners. As an analyst, you will work with marketing management
to ensure that insights are translated into customer lifestyle/lifecycle marketing
initiatives/campaigns. Uncover and transform insights into creative experiences that matter to
our customers and make every touchpoint an opportunity to engage.


Key responsibilities:
Develop guidelines, policies and processes to support and ensure compliance and minimize operational risks
Analyze data detail, such as demographics, socioeconomics and the market, for the bank’s brands along with information such as brand equity, market share and competitive analysis to achieve a comprehensive background that will foster the marketing communications strategy

Gathering information and examining buying trends to develop successful marketing plans:
Develop consumer segmentation and personas based on the customer insights
Create and develop customer experience/journey with experience briefs and experience maps that provide clear persuasive guidance and direction to brand team
Provide support during Ideation and Activation in partnership with senior management in marketing, for post-campaign evaluation/measurement and future planning
Using data to provide insights on reducing the risks related to a marketing initiative or project

Track campaigns and segment the customer base, as well as identify market trends and monitor competitors. Consider aspects such as response rates, return on investment (ROI), and consumer dropout rates
Monitoring competitors’ marketing activities and outcomes
Analyze competitive market strategies by examining the trends, markets, and the products they have in common
Using marketing analytics techniques to gather social media, web analytics, and rankings data

Segmenting the target audience and determining the appropriate markets to be approached; and
Providing assistance to the marketing team by compiling all details for upcoming brands, products, or services.
Preparing detailed reports for the Head of the unit on the impact analysis including sales volume, customer experience, market trends, campaign performance and competitors’ outcomes:
Preparing weekly, monthly, quarterly, and annual reports on all of theaforementioned activities and their results


Collecting business intelligence data from industry reports or purchased sources to delimit trends and to measure the impact of competitors’ marketing activities
Compiling and analyzing information on sales, market trends, forecasts, andaccount analyses
Assessing and reporting on investment return and key performance metrics
Making recommendations on the most profitable design, promotion, and distribution approach for existing and upcoming products or services


Providing recommendations for future tactics, seeking to increase sales volume, presenting detailed marketing strategies for data analysis to the marketing team and other departments
Using and updating intelligence tools to monitor current customers and identify new ones
Designing and carrying out social, economic, and marketing surveys, as well as demographic studies to define target markets and their buying habits and preferences, as well as to determine existing and future trends. Some of the research to be done with coordination from Digital Transformation and Business teams using internal and external data.


Good communication skills; ability to communicate complex information accurately
Demonstrated excellence in online marketing and/or e-commerce with major brands
Strong quantitative skills and full understanding of ROI analysis
Proficient with latest Digital and Web trends and technologies
Proficient in Microsoft Excel and Microsoft PowerPoint
Must have traditional planning experience


Expert in various digital/mobile research technologies, software and equipment
Demonstrated business acumen and comfort performing strategic analyses quickly and thoroughly
A deep knowledge of the design thinking methodology
Thorough understanding of digital design
Able to work independently, solve problems creatively and lead through ambiguity
Proven expertise in time and project management.


Qualifications and Experience
Bachelor’s degree in Marketing, Public Relations, Business Administration or any other related field
Minimal of 5 years experience in marketing, managing statistics experience, marketing consulting or strategic planning experience at an agency

Experience with technical facets of financial platforms or e-commerce
Expert knowledge of B2B Marketing Best Practices – ROI Analysis, and email marketing.

CRDB BANK PLC offers competitive remuneration and benefits. Successful candidate will
receive attractive and competitive package commensurate with the demands of the position.

Mode of Application & Closing Date:
Interested candidates who meet the above criteria should submit an Application Letter
accompanied with copies of academic transcripts, certificates and with a detailed up to date
CV with two work related referees addressed to the Director of Human Resources to reach
him not later than 3rd October 2019.


Director of Human Resources
CRDB Bank Limited

P.O. Box 268
Tel: 022-2117441/7


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