Maulid Kitenge, Shaffih Dauda and DJ Joozy Embark on Once-in-a-Lifetime Experience to Munich Courtesy of Heineken’s “Cheers to the Hardcore Fans” Campaign
Dar es Salaam, Tanzania 29 May 2025: – In an extraordinary celebration of football excellence, Heineken Beverages Tanzania is proud to sponsor three of Tanzania’s most prominent sports and entertainment personalities – Top sports analysts Maulid Kitenge and Shaffih Dauda, along with influential media personality Joseph “DJ Joozy” Misa – to witness the UEFA Champions League Final live in Munich, Germany. The delegation departs Dar es Salaam this evening, 29th May 2025, returning on 1st June after experiencing football’s grandest spectacle.
As the official sponsor of the UEFA Champions League, Heineken continues to demonstrate its commitment to Tanzania’s passionate football community through this unique initiative that brings the country’s most respected football voices to the heart of the action. The “Cheers to the Hardcore Fans” campaign perfectly encapsulates Heineken’s dedication to celebrating with those who live and breathe the beautiful game.
Lilian Pascal, Marketing Manager at Heineken Beverages International Tanzania, emphasized: “At Heineken, we understand that football is more than just a game – it’s a shared passion that brings people together. By giving Tanzania’s top analysts this unforgettable experience, we’re not just sponsoring a trip; we’re amplifying the voices of our nation’s most dedicated football enthusiasts and creating memories that will inspire fans across the country.”
The selected personalities represent the pinnacle of Tanzania’s football commentary and analysis. Maulid Kitenge, whose insightful match breakdowns have made him a household name, commented: “As someone who has dedicated my career to analyzing football, this opportunity to witness the Champions League final live is beyond anything I imagined. I’m honored to represent Tanzania’s football community and can’t wait to bring back firsthand insights for our fans.”
Equally thrilled Top Tanzania Football analyst Shaffih Dauda, said that: “The UCL Champions League represents football at its absolute finest. To have the opportunity to personally experience this culminating moment in Munich Germany, thanks to Heineken, is a privilege I’ll cherish forever. I look forward to capture every moment to share with our Tanzanian Fans .”
Obabiyi Fagade, Country Manager for Heineken Beverages International Tanzania, highlighted the strategic importance of this initiative: “Our sponsorship goes beyond brand visibility – it’s about creating authentic connections with Tanzania’s football community. By enabling these respected voices to experience the finals firsthand, we’re strengthening Heineken’s position as the beverage of choice for football’s most thrilling moments while giving back to the fans who make the sport so special in our country.”
The delegation’s itinerary includes premium access to the final at Allianz Arena on 1st June, exclusive behind-the-scenes experiences, and opportunities to engage with international football personalities. DJ Joozy, whose entertainment platforms reach millions of Tanzanian youth, promised to bring unique content: “I’ll be capturing the electric atmosphere and showing how football and music create unforgettable moments. This is going to be epic for all my followers!”
Heineken Beverages Tanzania, a subsidiary of Heineken International, remains committed to responsible consumption while celebrating the beautiful game. As the official beer sponsor of the UEFA Champions League, Heineken continues to create extraordinary experiences that bring fans closer to the football they love.
